What?! Chicken in crackers?!

We made a mistake. We bought these yummy ranch snack crackers and were enjoying them when Ron suddenly had a question... Is there chicken in this? Sure enough, those flavored crackers had chicken in them! Ron could feel the allergy starting. In went the anti-histamines and lots of fluids and food to try to dilute the chicken. He is now asleep. Why weren't the crackers called Ranch Chicken Crackers or something?! How would you have even known, unless you are into reading all labels of every food?